Reviewed September 9, 2026
What makes a stronger trademark?
A mark that helps customers identify one source is generally more distinctive than wording that merely names or describes the product.
A useful spectrum
Invented and unexpected words tend to be more distinctive. Suggestive wording requires imagination. Descriptive or generic wording can be harder to distinguish.
A search is still necessary
Creative wording can still resemble an earlier mark, especially for related goods or services.
Primary source
CIPO trademarks guidance
Educational information, not legal advice.
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